We build the systemsthat make brandsimpossible to ignore.
Content engines. Creator ecosystems. Growth strategies. All under one roof — built by operators, not account managers.
Work that speaks for itself.
From celebrity partnerships to content engines — here's how we make brands impossible to ignore.
HexClad — Creator Holiday Dinner
Event Activation
Produced an exclusive creator dinner event for HexClad, bringing together top food and lifestyle influencers for an immersive brand experience that generated organic content at scale.
Bloomhouse — The Little Moments
Content Engine
Built a content engine around everyday cooking moments, producing a high-volume series of short-form videos that drove engagement and brand affinity for Bloomhouse.
Campo Grande — DTC Growth
Performance & Growth
Scaled Campo Grande's DTC business through integrated content and conversion strategy — aligning paid, organic, and email to drive a 36% YoY revenue increase.
Typhur — Launch to Scale
Full-Stack Growth
Took Typhur from launch to brand awareness through creator seeding, social content production, and a TikTok-first strategy that built the brand's digital presence from scratch.
Full-stack growth.
Strategy and execution under one roof. No handoffs. No gaps. No excuses.
Content Production & Content Engines
We design and execute high-output content systems — short-form video, UGC frameworks, creative direction, and editing pipelines. Not just making content. Building machines that produce it at scale.
Influencer & Creator Programs
End-to-end creator ecosystems — sourcing, outreach, deal structuring, affiliate programs, and long-term ambassador partnerships. We build creator infrastructure, not just influencer posts.
Brand Strategy & Storytelling
Messaging architecture, persona-driven storytelling, and social-first brand voice. We build the narrative foundation that makes everything else work.
Social Media Management & Growth
Content calendars, posting strategy, community management, and platform-native growth tactics across TikTok, Instagram, and YouTube.
Performance & Conversion Strategy
Paid + organic alignment, conversion scripting, funnel integration, and retention strategy. The goal isn't views — it's revenue per piece of content.
Campaigns, Activations & Events
Event activations, sweepstakes, sponsorship integrations, and high-concept campaign execution. From food festivals to viral stunts — we make brands show up.
We're not another agency. We're the team you wish you had in-house — with the range you can't hire for.
Operator-Led
We operate like your internal team — embedded in your brand, aligned with your goals, moving at your speed. Not another vendor. A growth partner.
Strategy + Execution
Idea to production to distribution to optimization. One team. No handoffs. No gaps between thinking and doing.
Volume + Quality
Most agencies choose one. We build systems that deliver both — repeatable processes that compound results over time.
Cross-Disciplinary
Creative, data, culture, and commerce working together. We see the full picture and connect the dots others miss.
Numbers, not promises.
Social Growth
YoY DTC Revenue Lift
Blended ROAS
Followers From Zero
Impression Growth
How we work
Flexible models designed to meet you where you are and scale as you grow.
Embedded Team
We operate as your Head of Content, Influencer Lead, or Social Director. Full integration with your team, your cadence, your goals.
Project-Based
Campaign launches, system builds, or brand refreshes with clear deliverables and timelines. Start to finish — no loose ends.
Consulting
Short-term engagements to audit, diagnose, and fix your content and marketing systems. Fast assessment, actionable roadmap.
Matthew Cowan
Nine years building influencer programs, content engines, and growth strategies for brands across food, CPG, entertainment, and lifestyle. From launching TikTok channels from zero to six figures, to managing seven-figure marketing budgets for brands like HexClad — the work speaks for itself.
MRC was built on a simple thesis: brands don't need more campaigns. They need systems. Content engines that compound. Creator ecosystems that scale. Storytelling that converts. Every engagement is designed to build something repeatable.
When you work with MRC, you get the strategic depth of an agency with the executional speed and ownership of an internal team. No layers. No fluff. Just work that moves the needle.
Let's build your
growth engine.
Tell us about your brand and what you're trying to build. We'll tell you exactly how we can help.
matt@mrcagency.co