Matthew Cowan
Nine years building influencer programs, content engines, and growth strategies for brands across food, CPG, entertainment, and lifestyle. From launching TikTok channels from zero to six figures, to managing seven-figure marketing budgets for brands like HexClad — the work speaks for itself.
MRC was built on a simple thesis: brands don't need more campaigns. They need systems. Content engines that compound. Creator ecosystems that scale. Storytelling that converts. Every engagement is designed to build something repeatable.
When you work with MRC, you get the strategic depth of an agency with the executional speed and ownership of an internal team. No layers. No fluff. Just work that moves the needle.
We're not another agency. We're the team you wish you had in-house — with the range you can't hire for.
Operator-Led
We operate like your internal team — embedded in your brand, aligned with your goals, moving at your speed. Not another vendor. A growth partner.
Strategy + Execution
Idea to production to distribution to optimization. One team. No handoffs. No gaps between thinking and doing.
Volume + Quality
Most agencies choose one. We build systems that deliver both — repeatable processes that compound results over time.
Cross-Disciplinary
Creative, data, culture, and commerce working together. We see the full picture and connect the dots others miss.
How we work
Embedded Team
We operate as your Head of Content, Influencer Lead, or Social Director. Full integration with your team, your cadence, your goals.
Project-Based
Campaign launches, system builds, or brand refreshes with clear deliverables and timelines. Start to finish — no loose ends.
Consulting
Short-term engagements to audit, diagnose, and fix your content and marketing systems. Fast assessment, actionable roadmap.
Ready to build your growth engine?
Tell us about your brand and what you're trying to build. We'll tell you exactly how we can help.