Campo Grande — DTC Growth
Scaled Campo Grande's DTC business through integrated content and conversion strategy — aligning paid, organic, and email to drive a 36% YoY revenue increase.
YoY Revenue Lift
Blended ROAS
Email Revenue Share
The Challenge
Campo Grande had strong brand equity but was underperforming in DTC. Their content, paid, and email efforts were siloed — each running independently without a unified conversion strategy.
Our Approach
We integrated their content, paid media, and email into a single performance system. Organic content validated messaging, top performers fueled paid creative, and email captured and nurtured the traffic. Every piece of the funnel was connected.
The Results
The integrated approach drove a 36% year-over-year revenue increase, improved ROAS across paid channels, and built a sustainable DTC growth engine.
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